The End Goal
We are a Dallas-based digital marketing agency specializing in scaling brands through content strategy.
The End Goal
Services
(Strategy, Experience, & Activation)
| Strategy | |
|---|---|
| Competitive Review | Involves researching major competitors to gain insight into their products, sales, and marketing tactics. |
| Audience Insight | Understanding of the emotional motivations and needs of your audience beyond demographic data. |
| Brand Positioning | Idenitifying what makes your brand different from your competitors and positioning yours as authority, |
| Content Strategy | Building a content strategy that attracts your target audience at every stage of the funnel while retaining them, even after a purchase. |
| Experience | |
|---|---|
| Visual Identity | We set the guidelines that promote consistency in a brand’s use of visual elements, including logo, colors, fonts, images, and more. |
| Packaging | One of the primary purposes of good product packaging is to clearly identify the product within as being from your business and available under one of your brands. |
| Branding | The strategy behind various concepts like brand identity, brand promise, brand values, and brand image. |
| Content Production | Developing and creating visual assets using Graphic Design, Photography, Videography, Copywriting, and more. |
| Activation | |
|---|---|
| Marketing Campaigns | Setting a roadmap that is aligned with your goals and initiating actionable steps to reach those campaign goals. |
| Brand Partnerships | We are in touch with 1000's of B2C/B2B brands as well as Influencers to partner with you in the future. |
| Event Coordination | Anything from vendors to venue bookings, we can help you execute any sort of event you are planning for the year. |
| Paid Advertising | Facebook, Google, TikTok, and Instagram Ads are our specialty. We not only create copy & content for ads, but we track and manage the campaigns for you. |
The End Goal
About
Established in 2021, The End Goal is an award-winning best of breed digital agency based in Dallas, Texas.Growing from roots in the advertising industry, The End Goal understands the importance of brand and marketing strategy and has produced best in class websites and digital marketing campaigns consistent with our clients’ existing corporate image without fail. In the cases of newly formed companies, The End Goal clients have successfully invented their brand identity, brand voice and created digital marketing strategies that position them for success.
The End Goal
Contact
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The End Goal
The End Goal Newsletter
Every Friday, you'll recieve 3 tips on Marketing, Branding, or Content Strategy.
The End Goal
Case Studies
Dote Wellness
DiCola
Big Game Energy
Tennessee FB
Greve Frangrances
Miscellaneous
The End Goal
Dote Wellness - Case Study
Category:
Wellness
Services:
Branding + Packaging + Copywriting + Positioning
For bodies in motionWhen the husband and wife founder team behind Dote approached us to help them conceive their line of CBD wellness-meets-beauty products, we began with a deep dive into naming and brand development, using their personal passion for an active lifestyle as our North Star.Positioning Dote’s products as elevated tools for daily wellness and effective post-workout support, we redefined the feminine-leaning notion of self-care to create a unisex identity with an iconic shelf appeal. From naming, brand strategy, art direction, and identity, to packaging, print, social media assets, and consumer-facing messaging, we delivered a comprehensive brand suite that allowed Dote’s team to hit the ground running.
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The End Goal
DiCola Liquor Ideation - Case Study
Category:
Food & Beverage
Services:
Creative Direction + Branding + 3D Modeling + Animation
We were approached by an individual who wanted their personal brand to come to life through a liquor company.They tasked us to created an animation ideation of what that company would look like and the potential positioning of the product which led us to model and animate a short advert for vision purposes.
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The End Goal
Big Game Energy - Case Study
Category:
Supplements
Services:
Creative Direction + Branding + Photography
Big Game Energy provides high-performance fuel to esports pros, streamers, and casuals on the daily grind.We were tasked to create a visual identity behind their new look. This was done by us doing a creative product photography shoot for us to use across all social media platforms as well as their website.
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The End Goal
University of Tenneesee Football
- Case Study
Category:
Sports
Services:
Creative Direction + Photography + Graphic Design
We were fortunate enough to partner with the University of Tennessee Football Program for the 2022-2023 season.They tasked us with creating multiple graphics for incoming recruits, Vols NFL prospects, as well as their general social media.We also were tasked to capture live in-game moments from the sideline at their home football games.
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The End Goal
Greve Fragrances - Case Study
Category:
Beauty & Wellness
Services:
Creative Direction + Photography
A local brand-house based in Dallas approached us with an idea for a line of frangrances.They challenged us to do a product concept of what their brand could be in the future.We were given sample products and went with a minimal, yet impactful photo for a luxury brand.
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The End Goal
Miscellaneous Work
Category:
Miscellaneous
Services:
Creative Direction + Photography + Graphic Design
This is work that we've done from previous campaigns, social media, or general commission.
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